Take a look behind the scenes of our latest product launch.
Our grandparents didn't like any shoes on the market. So we made them ourselves.
AMAYAS was born in Singapore with a simple idea: To create shoes specifically tailored for people aged 50 and up. Current shoes in the market were not designed with their unique needs in mind, and it was extremely difficult to find footwear that balance comfort, durability, and design. So we partnered with trusted suppliers like Vibram® to craft shoes that feel good, look good, and support every step.
Our Journey
October 2024
Company Founded
Our journey started with a simple goal. To create a pair of shoes that our grandparents would want to wear
March 2025
Our first design
After months of research and development, we worked with award-winning shoe designers to create our first designs
June 2025
Sourcing & Production
We explored and evaluated factories across Asia, working closely with partners to test materials, craftsmanship, and comfort standards to deliver the best possible quality.
January 2026
Finishing Touches
After more than a dozen iterations, we arrived at the AMAYAS V1, refined through repeated testing until it was a shoe we were proud to give our grandparents.
April 2026
Global Launch
Today we build high-quality, functional, and well-designed shoes for older adults, and invite you to walk this journey with us.
Step 6
You
The final and most important step - bringing joy and value to your life every day.